m&K issue 11-12/2020

Receive the German-language trade magazine "m&k" in the m&K issue 11-12/2020 as a PDF download with the following table of contents:


The Storyteller He was editor-in-chief of "Bild" for 15 years. Now Kai Diekmann is breaking new ground. Willpower for success World boxing champion Dr. Wladimir Klitschko on challenge management. Completely new tones Jan-Hendrik Völker-Albert, the CMO and CCO of PwC, in a major interview.


Turning the tide at Publicis Dr. Alexander Haldemann in an inaugural interview: What are the new CEO's plans? Soaring despite Corona crisis DOOH is booming: providers are investing in new screens screens, locations and technology. Products that are needed How SMEs are reinventing themselves in the crisis and creating create added value for their customers.


From one who won't let go This is how WPP founder Sir Martin Sorrell drives the the competition before him. Bring Women Back To Work Salesforce's initiative for women in second second career is developing magnificently.


La Romandie, nous arrivons! Watson and Blick jump across the Röstigraben and expand their online offerings into French-speaking Switzerland.


Further education booming m&k has asked universities, universities of applied sciences and the Swiss Marketing Association about the courses on offer in 2021. Psyche as a taboo subject Is your colleague just sad ... or is there more? A first aid course is designed to help recognize people with psychological stress and provide help.


Association contributions News from the control centers of Swiss Marketing, SWA, iab and Swiss Distribution.


Meetingpoints Addressing your target group directly provides you with personal customer contacts and thus added value. Sources of supply and the imprint.
Category: Single issues

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