Receive the German-language trade magazine "m&k" in the m&k issue 11-12/2018 as a PDF download with the following table of contents:
MARKETING
NPO MARKETING
The focus is on a credible mission, sustainable fundraising and lots of multichannel communication.
CUSTOMER LIABILITY
Everyone has them, but fewer and fewer use them. Customer cards, bonus points, collector's stamps
CUSTOMER CONNECTION
Customer experience management (CEM) is a great way to build customer loyalty.
COMMUNICATION
CAMPAIGN WITH CULT POTENTIAL
Pro Infirmis wins gold at the Edi with "Everyone is equal, no one is more equal".
DIGITAL ADVERTISING NETWORKS
The Swiss are a nation of commuters. Digital out of Home can reach millions of potential customers every day.
DOOH ADVERTISING
We asked marketers of digital platforms about their favorite projects.
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
Customer loyalty in 2019.
SWISS ADVERTISING ASSOCIATION
Five tips for the advertising and media budget.
SWISS FRANCHISE ASSOCIATION
Successful investor communication.
SWISS DIALOG MARKETING ASSOCIATION
Data protection is a matter for the boss.
CALLNET
The best customer service in Switzerland.
DIGITAL
MOBILE MARKETING
Push messages or app ads: Mobile marketing reaches the consumer.
DIGITAL-MARKETING-ABC
MK asked experts to explain digital marketing terms.
SMAMA (SWISS MOBILE ASSOCIATION)
Interview with the president of the Smama board about the association's goals.
MEDIA
OUTDOOR ADVERTISING
Even though DOOH is a growth medium: In Switzerland, the classic paper poster still sets the tone.
FACHMEDIEN
Great success for the parent magazine Fritz+Fränzi: At the Q-Award ceremony on November 28, the paper prevailed against strong competition - for the second time in its history.
HEADLINES
Opinion
Meetingpoints
Source of supply index
Scene
Portrait
Kathrin Steiger, Managing Director, Schtifti Foundation
