m&k issue 10/2023

Receive the German-language trade magazine "m&k" in issue 10/2023 as a PDF download with the following table of contents:

Big Picture

  • The end is coming...: says complexity researcher Peter Turchin. Unless we achieve a radical turnaround.
  • Between happiness and work: Can we expect work to make us "happy"? And what is "happiness" anyway?
  • Masters of the brand: Why the Rolling Stones are not only great musicians, but also branding geniuses.
  • Prince Rock 'n' Roll: Balthus son, Beatles buddy, intimate of Warhol & Hendrix: visit to Stash de Rola.

MarKom

  • AI in marketing: How technology is transforming an entire industry - and what that means.
  • Judgment and the present: Prof. Johanna Gollnhofer on the temporality of customer ratings.
  • Experience brands - with all your senses: Live communication creates immersive experiences - if you "do" it right.
  • Heading north: The Merkle agency wants to make the leap into German-speaking Switzerland: the details.

Creativity

  • The Lioness of St. Mark: W+K CCO Susan Hoffman is an industry icon. She gives us an exclusive interview.
  • The time we have left: Jean-Remy von Matt now makes art: the works are meant to be an ode to life.
  • Havas United: Business check at Havas: What plans is the network agency making?

Media

  • C(a) Commentary: Author Matthias Zehnder does not want to comment on current media scandals. A rejection.
  • Ratio counts: PwC explores how AI is impacting the media industry - and shares the results with us.

Work&Life

  • Employer Branding 2.0: Those who seek talent must first find themselves: A plea for cultural change.
  • The head of women's soccer: "Doing instead of talking!" This is how Marion Daube plans the Women's European Football Championship in Switzerland.
  • Continuing education for C-Level: Want to take the next step professionally? These continuing education courses will help.

Friends

  • Association articles: The latest from the control centers of our partner associations

Rubrics

  • Meetingpoints
  • Imprint
  • Scene
Category: Single issues

CHF 14.50