Receive the German-language trade journal "m&k" in the m&k issue 10/2018 as a PDF download with the following table of contents:
MARKETING
EXPORT MARKETING
MK shows how export marketing works in B2B.
MARKETING AUTOMATION
For success to really happen, the necessary technology must be well chosen.
MARKETING AT THE PUSH OF A BUTTON
Attracting new customers is a comprehensive project. How can automation help?
COMMUNICATION
LIVE EVENTS
Five key players in the market describe what it takes to operate successfully.
SUITABLE LOCATION
Christmas dinner or company party? Event venues have creative suggestions.
WHO SHOULD NOT BE MISSING AT ANY EVENT
Live caricaturist Agnes Avagyan draws portraits of the highest order in No Time.
ASSOCIATION CONTRIBUTIONS
SWISS MARKETING
Customer orientation was the focus of the Marketing Arena Schaffhausen.
SWISS ADVERTISING ASSOCIATION
The TV forecasts do not give reason to jump for joy.
SWISS FRANCHISE ASSOCIATION
An expert answers questions about franchising in new markets.
SWISS DIALOG MARKETING ASSOCIATION
Marketing natives Switzerland discuss blockchain and marketing.
DIGITAL
DIGITAL PAYMENT
The boom is still to come. MK asks an expert where the journey is headed.
MOBILE MARKETING
Research online, buy offline. That's the ROPO effect. Marketeers are taking advantage of it.
AMAZON MARKETING
In an interview, Tom Hanan of Webrepublic explains how the Swiss can take advantage of this.
MEDIA
MEDIA RESEARCH
Wemf CEO Marco Bernasconi speaks plainly about the innovations at MACH Basic.
DAILY PRESS LOSES GROUND
Wemf AG has published its reach study for the first half of 2018-2.
FACHMEDIEN
The Q label will also be awarded to purely digital trade and specialty media from 2019.
HEADLINES
Opinion
Meetingpoints
Source of supply index
Scene
Portrait
Peter Beck, president of the Swissfilm Association.
