m&k Ausgabe 10/2017 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in the m&k issue 10/2017 as a PDF download with the following table of contents:

MARKETING

GFM AWARD Digitec Galaxus: What makes the best Swiss e-commerce company tick. INBOUND MARKETING The way content is delivered to the target audience requires a new marketing mindset. INTELLIGENT RETARGETING Analytics provide the fuel for the retarget ing rocket.

COMMUNICATION

STATE OF THE ART How the web series about a freaked-out Federal Councilor convinced the Edi jury. BUSINESS EVENTS How digital processes are changing business events. EVENT DESIGN Events must convey emotional messages. Design of space, light and sound play a central role in this.

CAREER

TALKING "DIGITALLY" WITH CUSTOMERS The education market is also challenged to face the automated world. DESIGN MANAGEMENT In the course of digital transformation, design plays a crucial role.

DIGITAL

LIVE STREAMS Authentic and customer-focused marketing with live streams. COMPANY BLOG Blogs are more than an online business card. They say a lot about a company. MOBILE PAYMENT How far is Switzerland with contactless payment at retailers?

MEDIA

MEDIA RESEARCH The revolution in media research is becoming more concrete. IEN REACH The Swiss print media's tough battle for reach. DATA DRIVEN ADVERTISING How trade and specialty media can use data intelligently.