Receive the German-language trade magazine "m&k" in the m&k issue 10/2016 as a PDF download with the following table of contents:
MARKETING
MARKETING EXCELLENCE
The digital future takes place in the "White Arena The Weisse Arena Group is honored with the GfM Marketing Award.
GFM ANNIVERSARY
What is marketing excellence?
ASSOCIATION CONTRIBUTIONS
Swiss Marketing Forum
Swiss Marketing
Swiss Association of Advertisers
Swiss Franchise Association
CAREER
MOBILE MARKETING
Mobile: from trend to reality It is impossible to imagine digital marketing without the smartphone. Mobile consumption of the entire spectrum of messages has even become dominant. For the education and training industry, this means upgrading and redesigning their offerings. Various providers reveal how they are taking this into account.
DIGITAL
CONTENT MARKETING
"The content of a website must never be an end in itself" What the most important message should be on a website and other tips for a successful online presence.
CONTENT MARKETING
Content marketing study among Swiss companies
SOCIAL MEDIA
How the Swiss cantons use social media
E-PAYMENT
The difficult search for customer acceptance Will mobile payment become established? There are a few factors that need to be taken into account.
PROGRAMMATIC
Programmatic buying sets the wrong incentives
COMMUNICATION
GREAT EVENT
150 years of Nestlé: The anniversary party for employees How Nestlé celebrated her birthday and what it took.
EVENT TECHNOLOGY
Less is more
ADDITIVE MANUFACTURING
The poinsettia: a product of the third industrial revolution
ASSOCIATION CONTRIBUTIONS
Swiss advertising
Swiss Dialog Marketing Association
MEDIA
MEDIA REACH
Observer as a brand with high credibility and sympathy The Beobachter increased its readership in 2015. Editor-in-chief Andres Büchi talks about the success and the strategy.
MEDIA REACH
WOZ and NZZ Folio defy the decline in reach The strong media under the MACH-Basic-2016-2-Auswertung.
SPONSORING
Sport as a key driver for sponsorship
MOVING PICTURE
It's also important for trade publishers to compete with the best
MOBILE
Blick online portal with the best mobile performance
