Receive the German-language trade magazine "werbewoche" in the m&k issue 10/2013 as a PDF download with the following table of contents:
GFM MARKETING AWARD
Excellent car sharing Mobility was awarded the GfM Marketing Prize 2013. What is the recipe for success?
Swiss insurance companies on the web: a benchmark How far has digitization already progressed in the insurance industry?
Logical consequence for entrepreneurial thinkers High data quality is a must.
Swiss Franchise AssociationSwiss Marketing
Better understand user behavior and advertising impact Michael Baum, Managing Director of Stailamedia AG, comments on moving image advertising.
Recommendations for action for the online marketing mix In digital marketing, it's important to hit the right notes and chords.
One of the most important channels to increase sales The market in this area has potential, experts say.
"In five years, we expect up to 70 percent mobile traffic" Interview with Scout24 CEO Olivier Rihs about the secret of the platform's success.
STATE OF THE ART
For health on the road
Technology as the key to a successful general meeting
Images tell a story - companies should do the same
callnet.chSwiss advertisingPromoswissSwiss Dialog Marketing Association
Platform-compatible message dissemination becomes more important Publisuisse and Goldbach Media present the new TV advertising market trends.
TV year 2014: reality shows, series and lots of "Swissness S1, Goldbach Media and Publisuisse tell what will be on Swiss screens next year.
MACH BASIC 2013-2
The big ones are getting bigger The new WEMF readership figures are in.
Swiss Advertising Client Association
Acting effectively in the media The skillful use of media is in demand, because the power of the media is growing. A topic for continuing education.
Storypower instead of PowerPoint The potential of storytelling for internal communication has been recognized. How storytelling can help, on page