m&k issue 10/2011

Receive the German-language trade magazine "werbewoche" in the m&k issue 10/2011 as a PDF download with the following table of contents:


TITLE STORY Geberit: "We are changing and setting new standards" GfM honors a company that can look back on a long history of success: Geberit AG, the market leader in sanitary technology. INTERVIEW Philip Bucher: "We embrace the installers" MARKETING EXCELLENCE High quality equips marketers for tomorrow PRICING Known price margins and unknown marketing ASSOCIATION CONTRIBUTIONS SMC Swiss Marketing Swiss Franchise Association


ADVERTISING PORTALS "In future, we will address our customers 'on the move'" How does local.ch work as an advertising platform? CEO Edi Bähler in conversation with MK. MARKETING Online advertising on the rise - a survey ADVERTISING FORMATS How do online forms of advertising compare?


STATE OF THE ART Storytelling skillfully used rewarded with the CC Award The Corporate Communications Award was presented for the seventh time: to the training association "1ogin Berufsbildung". LEGAL SITUATION Legal guard rails for an easier ride on the social web EVENT TECHNOLOGY 3D 3D occasions are usually a chic "icing on the cake" ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Direct Marketing Association


PUBLISHING BUSINESS "We want to live up to the market leader claim" The media company Axel Springer Schweiz is the market leader for financial and business titles: An interview with Jörg Tobuschat. SCREEN-UP New and tried-and-tested items on the TV channel program menu Battle for market share with the purchase of US series. MEDIA AGENCY Commitment to further training Konnex Agentur für Medien Kommunikation in Winterthur was founded ten years ago. SUPER-WG A In the economic area, 30% of residents are foreigners Super-WG A practically consists of the canton of Geneva.


COMMUNICATION STUDIES "A busy study culture" He developed and heads one of the most successful communication courses in the country: Cyril Meier recently presented the diplomas for the 5th course. TYPOGRAPHY Graphics and design as a creative and digital challenge Digital tools are becoming increasingly important in training in the graphic arts industry NEWS EDUCATION New school structures and diploma awards News from the world of education and training. SCENE Anniversaries, honors and award ceremonies screen-up to the 75th anniversary of the Zurich Advertising Club.


Portrait  Meeting Points  Hotel of the month  Source of supply index  Scene


10/11 Cover photo: Geberit AG
Category: Single issues

CHF 14.50