m&K issue 1/2019

MARKETING

SPONSORING MK asked experts how the marketing tool - in which companies invest a lot of money - is used successfully. VIP HOSPITALITY Challenges and offers of the music festival "Baloise Session" . EVENT-INFRASTRUCTURE MK shows how to enchant event guests with temporary facilities.

FOCUS

PUBLISHING/CROSSMEDIA Professors and lecturers show how important it is to know how to use the tools efficiently. MK has contacted various companies to find out about their cross-media offerings. BRUNNER MEDIA Innovative service provider for cross-media communication solutions. GROUPE GASSMANN Customers enjoy a bilingual all-round service. LINKGROUP AG Communication consulting and publishing on all channels. A "one-stop store". N C AG The core competence lies in media-compatible data preparation for all channels. NEIDHART + SCHÖN GROUP The company stands for effective and efficient solutions for corporate, marketing, financial and online communication. STÄMPFLI AG It's all about well thought-out, cross-media concepts, not just an idea. VÖGELI AG Crossmedia is part of the company strategy and thus part of the way into the future. UNITEDPRINT A global e-commerce company in the print and media sector.

MEDIA

PROGRAM SPONSORING Sponsorship of TV sports programs achieves high reach. MEDIA MARKETING Two experts explain how successful media marketing works. ANNIVERSARY YEAR Blick and SonntagsBlick celebrate anniversary. Why the servant is not the killer ...

ASSOCIATION CONTRIBUTIONS

SWISS MARKETING DAY How do companies really become uniquely successful? "Light my fire" on 12.3. SWISS MARKETING President Andreas Balazs writes about the geopolitical environment in 2019. SWISS MARKETING The 2018 best in marketing and sales were celebrated at the diploma ceremony. SWISS FRANCHISE ASSOCIATION Service concepts for franchising.

HEADLINES

Opinion Meetingpoints Source of supply index Scene Pietro Supino speaks at the Epiphany meeting.