m&k issue 1/2016

MARKETING

TITLE STORY Schwing- und Älplerfest: in touch with the soul of the people The competition of the wrestlers develops into a big business in sponsoring. ZÜRICH FEST "The name is the program" GOLFEVENT Precision, strength and finesse on the Valais plateau MUSIC FESTIVAL Classicism and elegance in the Alps ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association

COMMUNICATION

HOSPITALITY The experience component of hospitality offers The demand for event packages have continued to increase in recent years. EVENT TECHNOLOGY Successful events thanks to planning and coordination EVENT BUILDING Perfect staging with attractive event buildings ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Dialog Marketing Association

MEDIA

FOOTBALL Football sponsorship is in demand thanks to high TV presence The next European Football Championship is just around the corner and this is a welcome sponsorship platform. Among other things, because the TV ratings are high. Switzerland has also qualified again, which makes sponsors happy, especially the Swiss bank Credit Suisse. EC ARTISTIC GYMNASTICS "Gymnastics is a telegenic sport". In addition to the European Beach Volleyball Championships, the European Artistic Gymnastics Championships are also taking place in Bern this year. What does the offer look like there and are the sponsors more interested in the advertising effect via the media or in the effect on the audience directly present? MK asked the organizer and some of the sponsors.

CAREER

MASTER Competition for the "masters" of communication Educational institutions are vying for master's students. SPONSORING Strategy test for occasions and partnerships What kind of event managers are needed today? EVENT MANAGEMENT An event manager must suffer Simon Ackermann, Habegger AG, in an interview about events. MARKEN ANALYSIS Ten brands that are properly positioned for 2016 ASSOCIATION CONTRIBUTIONS Swiss Marketing

DIGITAL

WEBAUFTRITT "Websites are becoming more complex" What do companies need to look out for in their Internet presence? Sarah Grimmelikhujisen answers this question in an interview. SEO Google Quality Rater gets new SEO guidelines E-COMMERCE The retail trade: an industry in transition

HEADLINES

MK opinion picture Meeting Points Hotel of the month Portrait Scene

COVER

1/16 Cover photo: clicdesign ag, Bern