m&k issue 1/2014

MARKETING

TITLE STORY Racing spectacle and folk festival OLYMPIC SPONSORSHIP Golden prospects for sponsors FOOTBALL SPONSORSHIP With commitment to football SPONSORING PLATFORMS Swiss events that inspire the masses SPONSOR SURVEY More professionalism ORACLE The right CRM solution ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association

DIGITAL

E-COMMERCE Addressing new groups of buyers with sobu E-COMMERCE 360 degree images E-MAIL MARKETING Email the customer - but do it right! SOCIAL MEDIA We see a need to catch up in the mobile business

COMMUNICATION

STATE OF THE ART Event sponsorship is unique VIP-EVENT-HOSPITALITY VIP events on the road to success A survey of hospitality providers shows an upswing in this area. EVENT TENTS Fashion consciousness often influences the VIP tent designs AMBIENT MEDIA Merchandising articles trigger emotions ASSOCIATION CONTRIBUTIONS Swiss Dialog Marketing Association Swiss advertising

MEDIA

SPORTS SPONSORING We offer contact numbers that are very close to free TV Roger Feiner, Head of Sports at Teleclub, presents the sponsorship offers in an interview with MK. SPORT MEDIA Sport has an immense social value Sports fans want to see and know everything. That's why the range of sports on offer in the Swiss media is diverse, as some media formats prove. SMART TV Teletext revolution: HbbTV connects TV and Internet The signs indicate that teletext will soon say goodbye. The new technology HbbTV is catching on with more and more TV stations.

EDUCATION

FURTHER EDUCATION Not filling a vessel, but creating enthusiasm Thomas Leutenegger, head of KS Kaderschulen, reports on what makes the institute tick and what the future will bring. FREE PLACES Fitness training for a better professional future Various further education courses in marketing and communication still have free places. SUSTAINABILITY B2B marketing: the challenge of sustainability There is a lot of potential in sustainability concepts. BRAND LEADERSHIP Brand leaders should pull in the same direction How to properly lead the brand of a company?

HEADLINES

Portrait Source of supply index Scene

COVER

1/14 Cover photo: IMG (Switzerland) AG