m&k issue 1/2013

Receive the German-language trade magazine "werbewoche" in the m&k issue 1/2013 as a PDF download with the following table of contents:

MARKETING

TITLE STORY A winter fairy tale for VIPs White Turf St.Moritz: Around 3000 VIP guests are whisked away to the "white city" every year. SKI-WM SCHLADMING Effective ski sponsorship HANDBALL SPAR sponsors handball youth CIRCUS EVENT Pure emotion at the "knee SPONSORING MARKET Corporate sponsorship as a guiding communication idea ASSOCIATION CONTRIBUTIONS Swiss Marketing Swiss Franchise Association 

ONLINE

SEARCH MACHINES "Over-optimization is mercilessly punished by Google". eviom CEO Filip Grizelj explains SEO trends and eviom's strategy. SEM Search engine is indispensable in marketing E-COMMERCE Search engines - traffic generators of online stores

COMMUNICATION

STATE OF THE ART Charm and a flair for up-and-coming talent CULTURAL SPONSORSHIP Good sponsoring is when the audience can no longer do without SPONSORING COMMUNICATION A clear step towards integrated communication VIP EVENTS & SPONSORING Larger event tents with extravagant equipment ASSOCIATION CONTRIBUTIONS Swiss advertising Swiss Dialog Marketing Association

MEDIA

INTERVIEW "The market is saturated - when we are in the market". Daniel Ehrat, General Manager of St.Galler Tagblatt AG, comments on the launch of "Ostschweiz am Sonntag" in March 2013. SUNDAY PRESS Inserts are a significant part of advertising revenues Most Sunday papers set a maximum number of inserts per issue. SPORTPORTALE Fast moving sport best suited for online presence More and more Swiss providers are focusing on the topic of sports in their online offerings. COLUMN Publishers versus Google Jörg Eugster on the content dispute on the Internet.

EDUCATION

EDUCATION TRENDS Emerge stronger from the crisis thanks to continuing education The 2013 training year has much to offer marketing and communications specialists. Education experts comment on the latest trends SCIENCE SPONSORING Private millions for public educational institutions Whereas in the past the state alone financed our universities and colleges, today educational institutions are increasingly having new chairs sponsored by private companies. EDUCATION Swiss Certified Copywriter: Successful at the Second Attempt 80 percent pass rate for the "Eidgenössischer Fachausweis Texterin und Texter" exam

HEADLINES

Portrait  Meeting Points  Hotel of the month  Source of supply index Scene

COVER

1/13 Cover photo: swissimage. ch / Andy Mettler  
Category: Single issues

CHF 14.50