m&k issue 1-2/2021

Receive the German-language trade journal "m&k" in issue 1-2/2021 as a PDF download with the following table of contents:

Marketing

Light the fires! Creative icon Sir John Hegarty on his life, big egos and modern CMOs. Against the consensus culture The primacy of the best idea - or consensus at any price? A critical essay. Business in the fast lane Former racing driver, now businessman: The secret of David Coulthard's success.

Communication

EswerdeWandel How Lea Klipfel shapes Accenture's marketing - and what she thinks of Boys Clubs. Giving in style How to demonstrate good taste in customer gifts.

Digital

Seek and you shall find...right? Marketers must understand SEO - or perish in the depths of the web. TheRenaissancederTech HWZ digital crack Manuel P. Nappo thinks: It's time for a tech rebirth.

Media

Trumpandthemedia Populism lives on attention, media lives on populism. A reflection. PoliticalPublicity Whoever advertises in politically positioned media takes risks - or does he?

Expodata

Through thedusk For the trade fair industry, it's all about 2021: innovation - or demise. Personal,live,digital Corona is throwing live concepts overboard. What are the alternatives?

Friends

Association fees The latest from the control centers of the associations.

Rubrics

Column: Tijen Onaran Global Digital Women founder and LinkedIn star Tijen Onaran on the topics close to her heart. This time: advertising as a political issue. Portrait:BeaKnechtprivat The Zattoo founder and IT expert has a little-known passion and shares it with us. Column:DerZukunftsbotschafter Author and keynote speaker Jörg Eugster takes a look into the future in every issue. Meetingpoints Imprint/Sources of supply
Category: Single issues

CHF 14.50