Receive the German-language trade magazine "werbewoche" in the JUBILARY ISSUE as a PDF download with the following table of contents:
Advertising week layouts 1973-2013
The eight former editors-in-chief comment on Advertising Week
Journalists who have written for Werbewoche over the past 40 years and some of whom still do so
Grandpa tells of active service. Karl Lüönd remembers
Advertising Week
40 years - a poem by Anne-Friederike Heinrich
Instead of grumbling, Theophil Butz today tells quirky episodes from advertising of yesteryear
For 40 years, media have been courting advertisers in the advertising week. Most with lasting success. Others have disappeared from the scene
Text transmitters, virtual customers, a remote control for the world, and a food reproduction wave machine.
How advertisers and communications specialists
In the past, continuity played a greater role," says Jost Wirz about the relationship between an advertising agency and its clients. In a retrospective interview, the patron of the pioneering Wirz agency explains what else has changed over the past 40 years.
What do the "Female Advertiser of the Year 1977" and the "Female Advertiser of the Year 2010" have to say to each other?
A few thoughts around the development of film technology in the 40 years of Advertising Week. A conversation with Ernst Wirz, who became a directing legend with the Wirz Fraefel Paal company during this time
Since the launch of the CD, many things have developed rapidly in the music industry. David Guggenbühl, in his review of music consumption, thinks there is only one way to deal with this development.
