Ausgabe 9/2016 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in issue 9/2016 as a PDF download with the following table of contents:

To the point

Bompeln legen das Gehirn lahm

Opinion

Martina Kühne über Gespräche, die nun wirklich zu Märkten werden

Anne-Friederike Heinrich über ein mysteriöses Plakat

Theophil Butz über Autowerbung

Solo für Four

Silber und Bronze beim Deutschen Dialogmarketing Preis

Communication dictatorship adieu

The future of marketing

Impact Check

Wir sagen, wie Kampagnen abschneiden

13 Questions to!...

…!Nicola Schlup, Managing Director Nexum

Digital Culture

Manuel P. Nappo über digitale Talente

Offerten

Präzise Anforderungen führen zu besseren Angeboten

Ideenklau im Social Web

Rechtsanwalt Herbert Pfortmüller im Interview

Head of the week

Simon Hofer, Creative Director

New Campaigns

Digitale Talente

Gefragte Brückenbauer

Events

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

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