Issue 9/2015

Receive the German-language trade magazine "werbewoche" in issue 9/2015 as a PDF download with the following table of contents:

Pure

COLUMN

Oliver Classen on ethics among lobbyistsAnne-Friederike , Heinrich's loo sociology, Axel Eckstein on occupational diseases, Theophil Butz on horny advertising

Beat Hürlimann

Tools are great!

Manuel P. Nappo

When pizza emojis turn into real ones

Brand management with social media

13 questions for Serge Riedener, Creative Director and owner of Inhalt&Form

Seniors digitally on the rise

Imre Sinka

Targeted development of keywords and website content

Grisons holidays

Bucks with train

Context

"Corporate publishing can grab the reader in the same way"

No democracy without communication

Advertising Day 2015

WW-LAB

Responsive Content and the Future of Crossmediality

New Campaigns

The pages of Swiss Marketing

Christoph Marty

"It behooves Publicitas to be more humble"

Media Law Conference 2015

HEADS OF THE WEEK

Markenfels develops design strategically and thinks strategy visually

Shortlist

Photos from the Somedia event "We'll show you" and World Press Photo 15

Events

The reading tips of the advertising week

Eyecatcher/Jobchange

Out

Category: Single issues

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