Receive the German-language trade magazine "werbewoche" in issue 9/2014 as a PDF download with the following table of contents:
REIN
Top 1
Who will be advertiser of the year 2014
Top 2
Which campaign will win?
COLUMN
Jürg Altwegg puts the media minister's media scolding into perspective, Geri Aebi, the new BSW president, writes a guest commentary, and Theophil Butz continues his bidding
Rod Kommunikation and Regula Fecker have investigated
"How much diversity does Swiss advertising dare?"
Last weekend, the Volvo Art Session transformed Zurich's main train station into an art studio
The marketing profession will "radically change" over the next two years was one finding at the Adobe Summit in London
The Dirtbag. Valencia communication with an unconventional approach to littering.
Frame Eleven created the new on-air design for TV24
Matthias Meyer, spokesman for Google Switzerland, in an interview with Werbewoche
No Swiss at the final of the "Young Director Award
ADC Young Creatives Award
What young lions think about advertising
Unusual content spices up social media and mobile campaigns
13 questions for Peter Frey, owner of cR Basel
IAB Switzerland
Corporate Publishing Forum
The cinema highlights of the next weeks
NEW CAMPAIGNS
Martin Kall in an interview with Pierre C. Meier
Background and speculation on the pending PubliGroupe takeover
Classic TV commercials defy interaction
The most popular online advertising providers
SHORTLIST
Werbewoche visited the Media Forum, the Mediarena, the World Press Photo vernissage and the fireside chat of the Association of Swiss Publishing Professionals
