Receive the German-language trade magazine "werbewoche" in the Issue 9/2011 as a PDF download with the following table of contents:
REIN
Top 1
PR in the social web
Top 2
Miami Ad School
COLUMN
Karl Lüond thanks newspaper publishers, Anne-Friederike Heinrich complains about the need to get involved in the social web, and Theophil Butz grumbles
Sbrinz goes on the offensive with a campaign by Wapico
Everyweb is looking for the worst website in Switzerland in a competition
Manuel P. Nappo about The Social Royal Wedding
Cosmic Bern and Cosmic Romandie become Comet
Urs Leierer presents his 19th Blue Balls Festival
At the Goldbach Award Night in Zurich's Kaufleuten, the awards were presented for the best work for crossmedia and social media
Marketagent.com conducted a social media study and found out who uses what where the most
Mayoris launched the first Swiss Email Marketing Day at Technopark Lucerne
Observer Guide
Labor law
The info pages of Swiss Marketing
NEW CAMPAIGNS
HTMLS will have a profound impact on online advertising
Swissinfo.ch uses social media in a very targeted way, not only to inform users but also to receive contributions from them
EVENTS
HEAD OF THE WEEK
Thomas Küng the master of puzzles. As a child he loved to puzzle, today he produces crossword puzzles, Sudoku and co
SHORTLIST
Werbewoche visited MediaVision, the Day of Non-Advertising and Ringier Romandie
