Issue 9/2008

Receive the German-language trade magazine "werbewoche" in the Issue 9/2008 as a PDF download with the following table of contents:

Page 7

Volvo shines The new campaign emphasizes the core values of environment, safety, origin and design.

Page 10

Numero 10 has launched Buzzilla, the first Swiss agency for buzz, viral and guerrilla marketing.

Page 15

René Grossenbacher, head of the Publicom Institute, considers the discussion about radio and TV licenses to be belated.

Page 17

In Web 2.0, forecasts are difficult The Ringier-supported web portal is planning its second spring. All beginnings were difficult, says boss Marcel Meier.

Page 19

The whole picture Corporate Publishing: The different paths to a unified corporate image.

Page 20

Contact creates contacts Oerlikon Balzers is getting a new global customer communication. At the center is the magazine Contact.

Page 20

Intercultural instead of multicultural
Category: Single issues

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