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Issue 9/1990

Receive the German-language trade magazine "werbewoche" issue 9/1990 as a PDF download with the following table of contents:

Public Relations

Jean-Jacques Zaugg Objectives and activities of Publicitas in its 100th anniversary year

Personal

Ruedi Naef Handel Today in good hands. How the editor-in-chief took over the company, on

Marketing

New hedonist No innovation fatigue despite diversity of supply. New products and services are in demand.

The end of the (auto)werhung

What ex-GGK copywriter Peter Steiner has to say about it

Scene Basel

New advertising agency "in" -Trämli on the wrong track

EC 92

Panel discussion at the Werbeclub Zentralschweiz

"Catapult"

The new CareerMagazine from Jean Frey
Category: Single issues

CHF 14.50

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