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Issue 8/2017

Receive the German-language trade magazine "werbewoche" in issue 8/2017 as a PDF download with the following table of contents:

To the point

What counts is the overall performance

McDonald's fake advertising

The commodity truth

"Swiss Print Award 2017"

Print makes an impression

News in brief

Stephan Russ-Mohl on Erdogan's Media Power

Theophil Butz

How not to become "Advertiser of the Year"?

Head of the week

Beat Künzli, Partner and Member of the Executive Board at Dynamite

13 Questions for ...

Alex Schill, Global CCO of the Serviceplan Group

Impaled

Creativity inhibited Easter jam

"Woodvetia"

Heroes from local woods

New Campaigns

Media Opinion

Convergence - from theory to reality

Media

The Swiss advertising market forms a three-tier society

What is actually ...

Brand Safety?

Style radar

Long live equality!

Mrs. Mügge reads

"Big Magic - Creative Living Beyond Fear."

Snap to Store

How Snap Chat can help retail

Influencer Marketing

Holy grail or hype?

Who is Who

"Best of Swiss Web" Award Night

Jobchange

Budgets

Swiss photographers

Maik Kanyanga

Striking I and II / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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