Issue 8/2016

Receive the German-language trade magazine "werbewoche" in issue 8/2016 as a PDF download with the following table of contents:

To the point

Age protects from folly

Opinion

Stephan Russ-Mohl is annoyed by predatory pistols and miserable complaints management

Anne-Friederike Heinrich marvels at anti-advertising

Theophil Butz grumbles about the new banknotes

Team

Promoting the entertainment factor more strongly

Swiss shortlist

Best of Content Marketing

collaborative economy

Swisscom learns to share

13 Questions for ...

... Mike Brodbeck, Managing Partner Polyconsult

Big Data

from the data set to the treasure trove of ideas

Survey

Where is the Internet of Things?

Programmatic Centric Media

The next big challenge

Data Driven Advertising

What's next?

Millennials

On the way to power

New Campaigns

Head of the week

Sandro Albin, CEO Adwebster

Shortlist

Crossmedia Award 2016

Shortlist

Le Meilleur de la Pub

Events

Reading tip

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50