Issue 8/2015

Receive the German-language trade magazine "werbewoche" in issue 8/2015 as a PDF download with the following table of contents:

Pure

COLUMN

Jürg Altwegg on the stupidest strike, Anne-Friederike Heinrich on the British Boozing Corporation, Axel Eckstein on idea sores, and Theophil Butz on the Art Directors Club.

Screenforce Day

May the screen be with you

13 questions for Frederick Rossmann, Creative Director Werbeanstalt Schweiz

Beat Hürlimann

Impact characteristics of creative social media advertising

New course for typeface and typography

The impact check of Werbewoche

corporate publishing

IAB Switzerland

Choosing the right AdServer

New Campaigns

MA Leader 2015

Read this Leader

MA Leader 2015

How leaders live

HEAD OF THE WEEK

In 1985, a computer graphics illustrator from Lucerne pioneered the field. Ludek Martschini was the first Swiss to launch programmed creativity.

Shortlist

ADC Gala, Swiss Online Marketing Fair

Events

Eyecatcher/Jobchange

Out

Category: Single issues

CHF 14.50