Receive the German-language trade magazine "werbewoche" in issue 8/2013 as a PDF download with the following table of contents:
REIN
Top 1
Rules of the game relaxed
Top 2
World Press Photo
COLUMN
Stephan Russ-Mohl wonders how recklessly journalists fall for the PR industry, Anne-Friederike Heinrich practices chocolate pro "ling, and#Theophil Butz grumbles about the lack of apprenticeships.
Republica has developed a new CI/CD and created a new image for its client Westside
Moca is the first Spin-o! from Maxomedia. The agency specializes in apps
The agency at the airport clarifies and makes at the same time advertisement for the tattoo and Piercingstudios of Skin Deep Art
Swiss Photo Award - ewz.selection
We show the winners of the advertising category
To show how light the Stöckli Beryll RSC 29 bike really is, Serviceplan made the bike fly 16 The cinema marketer WerbeWeischer shows the cinema recommendations of the coming month according to target groups
Manuel P. Nappo on social media and the UEFA Champions League final
The info page of IAB Switzerland
NEW CAMPAIGNS
Total Audience 1.2
Combined usage figures for printed and digitally published press content are available for the third time already
Stephan Obwegeser heads the newly created Digital Advertising and Services division at Tamedia. In an interview with Werbewoche, he explains how Tamedia intends to gain momentum in digital advertising.
Conversations about brands influence$ consumers and ultimately have an impact on sales. But what drives consumers to talk about brands?
HEAD OF THE WEEK
Sandro Prezzi founded the agency "Unlimited" together with three partners.
SHORTLIST
Werbewoche was present at Mediavision and at the opening of World Press Photo
