REIN

Top 1

Mad Men

Top 2

From the "Bürsti" to the export company

COLUMN

Stephan Russ-Mohl reports on newspapers as objects for lovers, Anne-Friederike Heinrich is happy about advertising that conveys security, and Theophil Butz grumbles about advertising junk.

"Summer Holidays in Water Country Switzerland" is the new motto of Switzerland Tourism for advertising

Euro RSCG communicates the consultant certification of Neue Aargauer Bank with authentic testimonials

Soon advertising for advertising again

the new subjects "Only an advertisement can do that".

Stefan Roth, founder of Smartheads in Zug, on headhunting, job opportunities and trends

Swiss EFFIE

the Award-Winners 2012

Goldbach Award 2012

Shortlist

Werbewoche's impact check shows which campaigns perform best

Manuel P. Nappo about internet meme

Can social media marketing expect a fan to become a label knight?

NEW CAMPAIGNS.

The 34-year-old publisher Dominique Hiltbrunner in conversation with Werbewoche

Twitter is more than a link slinger for media companies

Mobile couponing appears tempting and promising at first glance, but is associated with many hurdles

Andrea Masüger, President of the Zurich Journalism Prize Foundation, in an interview with Werbewoche Editor-in-Chief Pierre C. Meier

HEAD OF THE WEEK

Elaborate sets, witty stories and perfect staging. Jonathan Heyer directs with a big ladle

SHORTLIST

Werbewoche visited Publisuisse's MediaVision and the Effie awards ceremony

EUENT

EYECATCHER/JOBCHANGE

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