Issue 8/2011

Receive the German-language trade magazine "werbewoche" in the Issue 8/2011 as a PDF download with the following table of contents:

CLEAN

Top 1

view behind

Top 2

Occasions with brains

OPINION

Stephan Russ-Mohl reports on how buzzwords become trends, AnneFriederike Heinrich believes in paid content and Butz's Motz is a competition this time.

Publicis has launched an internal campaign for Orange in order to win over employees as protagonists of a new brand campaign. They are now making Orange shine

SwitzerlandTourism and SFLB bring the mountain people to a city for the first time. The Federal Office of Public Health (FOPH) and SFLB let the Swiss express their will - for and against organ donation

Draftfcb/Lowe Group realized a strong appearance for theMS company

Marti and Seiler merged one year ago. Peter Marti looks back

Tablet publishing in corporate communications

The impact check of Werbewoche shows how current campaigns are performing.

You have to know the new search engine ranking factors

NEW CAMPAIGNS

Press On The Web 1

Development of use

Press On The Web 2

Comparison of user structures print and online

Publicitas drops "non-essential" publishers

The Street View ruling may have implications for the media

Social media channels are becoming increasingly important in customer service for the airline SWISS

EVENTS

HEADS OF THE WEEK

Adrian Schaffner and Christian Sutter founded Evoq Communications in 2007.

SHORTLIST

Werbewoche visited the Xaver award ceremony

EYECATCHER/JOBCHANGE

OUT

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