Receive the German-language trade magazine "werbewoche" in the Issue 8/2011 as a PDF download with the following table of contents:
Occasions with brains
Stephan Russ-Mohl reports on how buzzwords become trends, AnneFriederike Heinrich believes in paid content and Butz's Motz is a competition this time.
Publicis has launched an internal campaign for Orange in order to win over employees as protagonists of a new brand campaign. They are now making Orange shine
SwitzerlandTourism and SFLB bring the mountain people to a city for the first time. The Federal Office of Public Health (FOPH) and SFLB let the Swiss express their will - for and against organ donation
Draftfcb/Lowe Group realized a strong appearance for theMS company
Marti and Seiler merged one year ago. Peter Marti looks back
Tablet publishing in corporate communications
The impact check of Werbewoche shows how current campaigns are performing.
You have to know the new search engine ranking factors
Press On The Web 1
Development of use
Press On The Web 2
Comparison of user structures print and online
Publicitas drops "non-essential" publishers
The Street View ruling may have implications for the media
Social media channels are becoming increasingly important in customer service for the airline SWISS
HEADS OF THE WEEK
Adrian Schaffner and Christian Sutter founded Evoq Communications in 2007.