Receive the German-language trade magazine "werbewoche" issue 8/2006 as a PDF download with the following table of contents:
Page 3
Head of the week
Roli Schmid is a sound tinkerer and ruler of an acoustic empire with a digital music archive
JobChange
Page 5
Column
Stephan Russ-Mohl on a research report that declares lies to be an indispensable
indispensable part of communication
Editorial
Page 7
Mysterious landscapes turn out to be products from the Cailler range.
Chocolate
Cailler wants to appear dynamic and innovative again with a new campaign, with star architect Jean Nouvel providing the aesthetics
EtatNews
Page 8
Flying high
Thanks to clever marketing, Swiss films are conquering the cinema charts.
Entertainment industry
Thanks to clever marketing strategies and self-confident young filmmakers, Swiss films are more successful than ever before
Page 9
The beer for Basel
The dispute between the people of Zurich and Basel becomes the subject of the campaign for Warteck beer.
Theater
In a poster campaign, Publicis alludes to the strike at the Schauspielhaus
Zurich theater
Beer
The old quarrel between Zurich and Basel inspired a campaign by MRG Communications for Warteck
Page 10
Schools
The new Guhl/Partners agency demonstrates that an education at the Minerva private school has a future
Page 11
Training
Young creative talents are in demand: a public competition
decides which duo gets to travel to Cannes
Page 14
New Campaigns
Page 17
Matte disk
The private channel U1 with Free TV has set itself big goals - but they are still too big
Private television
The broadcaster U1 TV set itself ambitious goals last fall - and promptly missed them
EtatNews
Page 18
Nice Guys
Bush & Co. use hefty PR budgets to create a good mood.
Political advertising
Top agencies want to make the Bush administration look good with hefty budgets
Page 19
A satisfied Christian Kanter
The CEO of Affichage was able to announce good figures at the annual press conference.
Outdoor advertising
Affichage had to contend with a stagnating domestic market and an accounting loss in Eastern Europe in 2005, but profits increased
Advertising investments
According to the Gold bach Media Index, the electronic media were able to increase in January - albeit only minimally
Page 21
Shortlist
Beat Fritsch and the jury wrinkled their noses at some of the lousy food mailings submitted for the Swiss Direct Marketing Award
