Issue 8/2003

" Contents 8/03

Head of the week Andreas Meier is now co-owner of Metzgerlehner Worldwide Partners Agencies Marlies Lanker has founded a photography agency Guest commentary Jean Etienne Aebi on humor in advertising Column For Kenneth Angst, appearances take precedence over reality in media society

" Marketing & Communication

Insurances McCann-Erickson builds awareness and image for XL Capital Fashion Melanie Winiger gives the fashion chain Oviesse a southern image Fashion Ruf Lanz uses spade tograms as clothes racks to promote the girlie fashion of Big Opticians Ramstein Optik in Basel ventures a change of agency and shows glasses again Beverage market JWT-i-H+F launches a new premix drink for Smirnoff Black Ice

" Media &. Media

Publisher TV Thanks to SF info's own broadcasting service, the channel becomes the second channel of Press TV Advertising market Publipresse CEO Otto Meier predicts a slowdown in revenues in the second half of the year Ambient advertising Urimat Schweiz AG offers entire urinals that count their own contacts Men's magazines With the first of two editions this year, Bo-Bolero occupies the niche of "Swiss men's maga zine" on March 12 People It was creepy, says shortlist author Be at Fritsch about Alberto Venzago's first feature film "Mounted by the Gods"

" Rubrics

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