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Issue 8/1998

Receive the German-language trade magazine "werbewoche" issue 8/1998 as a PDF download with the following table of contents:

BERNHARD BAUHOFER

new boss at EURO RSCG:

SHIFT FROM TECHNOLOGY TO THE USER

People: Michael von Babo on the success of the Internet Expo

ADVERTISE GLOBALLY, SELL LOCALLY

Focus: Globalization in car advertising

KUNST GETANKT

Focus: Car advertising is now focusing on design and art

A HEAD START WITH TRANSPARENCY

Media: SonntagsZeitung breaks new ground in advertising marketing with a federal usage study

ROLAND RAY

stands up to Edipresse:

1997 - A GOOD ADVERTISING YEAR

Media: In 1997, newspapers and TV were the big winners in terms of advertising revenue

MICHEL GUTKNECHT

Trimedia-Comebaek in Europe:
Category: Single issues

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