Issue 8/1991

Receive the German-language trade magazine "werbewoche" issue 8/1991 as a PDF download with the following table of contents:

Agencies

President Jost Wirz According to BSW statistics, 1990 is the worst advertising year' since 1976

Mill talk

Bill Munsell What is Y&R Sovero doing in Moscow, where there is hardly any business?

Media

Markus Teilenbach Radiotele is leading the negotiations for the structuring of Eurosport.

Marketing

Pharmadro, new distribution company for pharmacies and drugstores

Direct marketing

Response advertising on television

Media

Response advertising on televisionJanuary 1991: 15 percent fewer ads than in the same month last year

"3", the new weekly newspaper for "Dreiland" Basel

Category: Single issues

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