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Issue 7/2016

Receive the German-language trade magazine "werbewoche" in issue 7/2016 as a PDF download with the following table of contents:

To the point

Man instead of machine

Opinion

Oliver Classen on the Panama Papers in Swiss Journalism

Anne-Friederike Heinrich on the new Egon

Theophil Butz on selling ideas that aren't ideas

A teaser for the booth

Frame Eleven shows steel innovation

The search for the right one continues

Stories and triumph

Impact Check

We show how current campaigns are performing

13 Questions for ...

... Urs Schneider, CEO BSSM Advertising Agency

Digital Culture

Manuel P. Nappo on (digital) transparency

When the bear has to

Wait for spring with Y & R

Pitch culture

Gold standard or "dirty business"?

No-Risk. No Fun

Tim Alexander in interview

Crossmedia Award

The shortlist

New Campaigns

Head of the week

Silvia Aeschbach, journalist and author

Shortlist

Best of Swiss Web

Shortlist

Roadshow public transport advertising

Events

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50

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