Receive the German-language trade magazine "werbewoche" in issue 7/2014 as a PDF download with the following table of contents:
REIN
Top 1
Smartphone as style advisor
COLUMN
Stephan Russ-Mohl on the future prospects of public broadcasting, Pierre C. Meier mocks disagreeable contemporaries, and TheophilButz grumbles about advertising figures.
What Young Lions Think About Advertising
We present the four winning teams that will travel to Cannes this!year
The music for the Dove campaign Beauty Patches is by Great Garbo from Switzerland
DD COM stages the overall appearance of the! new Jelmoli Food Market
Max Hürzeler, the king of bike marketing in Mallorca
Reddit.com, Vice, Trendone and Onepiece highlighted how to harness the power of the youthful crowd online
Michael Preiswerk wonders about Swiss creatives
In focus
Klaus Nadler, the new CMO of Goldbach
Snackable content for small screens
The info page of the IAB
13 Questions for Reto Vogler, Co-Founder and Owner of Kreienbühl and Vogler Advertising Agency
The cinema highlights of the next weeks
NEW CAMPAIGNS
The paywall overview of the advertising week
dieperspektive editor Conradin Zellweger on reader-generated content, their ideologies and the concept of dieperspektive
Ringier acquires Le Temps shares from!Tamedia and becomes sole majority shareholder
Linear television is the trump card
HEAD OF THE WEEK
Behind the relaunch of the Media Ball are Karina Berger and Thomas Russenberger with their event agency "Bookings by:".
SHORTLIST
Werbewoche visited the Best of Swiss Web, Swiss Online and the VSV AGM.
