Issue 7/2014

Receive the German-language trade magazine "werbewoche" in issue 7/2014 as a PDF download with the following table of contents:

CLEAN

Top 1

Smartphone as style advisor

COLUMN

Stephan Russ-Mohl on the future prospects of public broadcasting, Pierre C. Meier mocks disagreeable contemporaries and TheophilButz grumbles about advertising figures.

What Young Lions Think About Advertising

We present the four winning teams travelling to Cannes this!year

The music for the Dove campaign Beauty Patches is by Great Garbo from Switzerland.

DD COM stages the overall appearance of the! new Jelmoli Food Market

Max Hürzeler, the king of bike marketing on Mallorca

Reddit.com, Vice, Trendone and Onepiece highlighted how to harness the power of the youthful crowd online

Michael Preiswerk wonders about Swiss creatives

In focus

Klaus Nadler, the new CMO of Goldbach

Snackable content for small screens

The info page of the IAB

13 questions for Reto Vogler, co-founder and owner of Kreienbühl und Vogler advertising agency

The cinema highlights of the next weeks

NEW CAMPAIGNS

The paywall overview of Werbewoche

dieperspektive editor Conradin Zellweger on reader-generated content, their ideologies and on the concept of dieperspektive

Ringier takes over Le Temps shares from Tamedia and becomes sole majority shareholder

Linear television is the trump card

HEAD OF THE WEEK

Behind the relaunch of the Medienball are Karina Berger and Thomas Russenberger with their event agency "Bookings by:".

SHORTLIST

Werbewoche visited the Best of Swiss Web, Swiss Online and the GV of the VSV.

EVENTS

EYECATCHER / JOBCHANGE

OUT

Category: Single issues

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