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Issue 7/2013
Receive the German-language trade magazine "werbewoche" in issue 7/2013 as a PDF download with the following table of contents:
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I bet he makes it!COLUMN
Hans Stutz warns of a lack of food, Anne-Friederike Heinrich rants about urban gardening and Theophil Butz grumbles about jokes.Can you already see the advertising of the future on Swisscom TV today? Swisscom Advertising has been offering a new generation of interactive advertising formats since January
At the "Best of Business-to-Business" Awards in Frankfurt, the agency at the airport was named the leading B2B agency at the moment and also won the German Dialogue Marketing Award.
Hesskisssulzersutter realizes a new campaign for South Tyrol and the Zurich agency Process accompanies Edelweiss
Beat Hürlimann on the Social Newsroom
The impact check of Werbewoche shows which campaigns perform best
Legal pitfalls of online advertising
The Visucom agency for visual communication in Brig has realised an addiction prevention campaign for Sucht Wallis/Addiction Valais.
The information pages of Swiss Marketing
Mirko Marr of the IAB Switzerland in an interview
NEW CAMPAIGNS
What Leaders Read. Findings from the MA Leader
Manuel Dähler, Director of Mediapulse, in the!interview
The digitization of the television world will also change the measurement of audience ratings - various alternative currencies are emerging
User-initiated social media activities pose significant risks
HEAD OF THE WEEK
In addition to his work as Creative Director of TBWA Zurich, Frederick Rossmann also leads a second life as an artist and illustrator.SHORTLIST
Werbewoche was present at the MA Leader, the Swiss Media Award, the Swiss Online Marketing and the Packaging Switzerland.EVENTS
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