Issue 7/2013

Receive the German-language trade magazine "werbewoche" in issue 7/2013 as a PDF download with the following table of contents:


Top 1

Bet that he will make it!


Hans Stutz warns about a lack of food, Anne-Friederike Heinrich rants about urban gardening, and Theophil Butz grumbles about jokes

Can you already see the advertising of the future on Swisscom TV today? Swisscom Advertising has been offering a new generation of interactive advertising formats since January

The agency at the airport was chosen as the leading B2B agency at the moment at the "Best of Business-to-Business" Awards in Frankfurt and also won the German Dialog Marketing Award at the same time

Hesskisssulzersutter realizes a new campaign for South Tyrol and the Zurich agency Process accompanies Edelweiss

Beat Hürlimann on the Social Newsroom

Werbewoche's impact check shows which campaigns perform best

Legal pitfalls of online advertising

The Visucom agency for visual communication in Brig has realized an addiction prevention campaign of Sucht Wallis/Addiction Valais

The info pages of Swiss Marketing

Mirko Marr from the IAB Switzerland in an interview


Reading this Leader. Findings from the MA Leader

Manuel Dähler, Director of Mediapulse, in!interview

The digitization of the television world will also change the measurement of audience ratings - various alternative currencies are emerging

User-initiated social media activities entail significant risks


In addition to his work as Creative Director of TBWA Zurich, Frederick Rossmann also leads a second life as an artist and illustrator.


Werbewoche was at the MA Leader, the Swiss Media Award, the Swiss Online Marketing and at the Packaging Switzerland




Category: Single issues

CHF 14.50