Issue 7/2013

Receive the German-language trade magazine "werbewoche" in issue 7/2013 as a PDF download with the following table of contents:

CLEAN

Top 1

I bet he makes it!

COLUMN

Hans Stutz warns of a lack of food, Anne-Friederike Heinrich rants about urban gardening and Theophil Butz grumbles about jokes.

Can you already see the advertising of the future on Swisscom TV today? Swisscom Advertising has been offering a new generation of interactive advertising formats since January

At the "Best of Business-to-Business" Awards in Frankfurt, the agency at the airport was named the leading B2B agency at the moment and also won the German Dialogue Marketing Award.

Hesskisssulzersutter realizes a new campaign for South Tyrol and the Zurich agency Process accompanies Edelweiss

Beat Hürlimann on the Social Newsroom

The impact check of Werbewoche shows which campaigns perform best

Legal pitfalls of online advertising

The Visucom agency for visual communication in Brig has realised an addiction prevention campaign for Sucht Wallis/Addiction Valais.

The information pages of Swiss Marketing

Mirko Marr of the IAB Switzerland in an interview

NEW CAMPAIGNS

What Leaders Read. Findings from the MA Leader

Manuel Dähler, Director of Mediapulse, in the!interview

The digitization of the television world will also change the measurement of audience ratings - various alternative currencies are emerging

User-initiated social media activities pose significant risks

HEAD OF THE WEEK

In addition to his work as Creative Director of TBWA Zurich, Frederick Rossmann also leads a second life as an artist and illustrator.

SHORTLIST

Werbewoche was present at the MA Leader, the Swiss Media Award, the Swiss Online Marketing and the Packaging Switzerland.

EVENTS

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