Receive the German-language trade magazine "werbewoche" in the Issue 7/2011 as a PDF download with the following table of contents:
REIN
Top 1
Women would buy guns
OPINION
Jürg Altwegg on the duty to interfere, Isabel Imper on the SRG online strategy, and Theophil Butz grumbles about direct mail.
Crossmedia Award 2011
The submitted works
Facebook wants to set up an office with 170 marketing specialists in the Prime Tower Zurich and service Eastern Europe, Middle East and Africa from here.
The new campaign in the fight against sexually transmitted diseases by Euro RSCG Zurich
Jung von Matt/Limmat chooses Michael Mittermeier as testimonial for Rivella in Germany
TBWA Zurich has developed an extensive campaign with a new strategic approach for Nivea's Pure & Natural skincare line
The toy museum shows a playful history of advertising
Advertise more precisely with Google AdWords
Werbewoche's impact check shows how current campaigns are performing
Observer Guide to Tenancy Law
NEW CAMPAIGNS
Hanspeter Rohner, CEO PubliGroupe, in conversation with Werbewoche
Franky Slowdon soon has a quarter of a million fans on Facebook and shoots movies exclusively for the Facebook community
Mach Basic 2011 -1
The most important findings
EVENTS
HEAD OF THE WEEK
Art & Work, Event Switzerland and Publicum pmi have merged to form FBM Communications. Managing Director is Carmen Schiltknecht
SHORTLIST
Werbewoche visited the SWA Annual Meeting and APG PosterNight
