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Issue 6/2017

Receive the German-language trade magazine "werbewoche" in issue 6/2017 as a PDF download with the following table of contents:

To the point

News from Duckburg

What role does Switzerland play in FC Bayern Munich's marketing mix?

Metamorphosis of a printing company

News

Karl Lüönd on "New job profiles, old sources".

The Motz from Butz

Too small, too quiet and too humorless

Head of the week

Martin Rutishauser from Trollhauser

13 Questions for ...

Nicole Trasatti, co-owner Noord

Campaign

"Snow drawing XXL

Impact Check

"Powder good, advertising good"

New Campaigns

Media Opinion

Breaking out of old patterns

Privacy

"The revision will make profiling more difficult".

Pascal Chenaux

"Where have all the movers and shakers gone?"

Snapchat

King or birdie?

Megatrend video

Mrs. Mügge reads

"You're creative, you'll think of something".

Debate: From Capri Sun to Capri Sun

Style radar

It's getting too colorful for me!

Nivea

Claude Bürki about a blue miracle

Jobchange

Budgets

Who's Who

Swiss Marketing Forum

Who's Who

Swiss Poster Award Night

Eyecatcher

Nana do Carmo

Said / Studies

Cartoon / Last but not least

Category: Single issues

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