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Issue 6/2016

Receive the German-language trade magazine "werbewoche" in issue 6/2016 as a PDF download with the following table of contents:

To the point

Malfunction

Top 1

Rivella in a new look - Yves Béhar designs brand identity

Top 2

KSP: "Sustainability is the key driver of innovation".

Opinion

Karl Lüönd on transparent, elected and secret lobbyists

Anne-Friederike Heinrich on undesirable progressions

Theophil Butz about grumbling green woodpeckers

Demotivation

When the boss slows down the company

Branding

Big Data is overrated

Personas

User requirements are the new briefing

Stories

Already storified today?

Sam Steiner

"I don't believe in social media campaigns."

13 Questions for ...

... Lukas Frei, Managing Director Creation Scholz & Friends

Playbuzz

Shaking up the media market with interactive narrative forms

Shortlist

ADC Awards and Gala

Digital Marketing

Where do I become a professional?

New Campaigns

Head of the week

Sebastian Onufszak, independent art director for international clients

Shortlist

Swiss Poster Award

Shortlist

GfM Marketing Trend Conference

Shortlist

SWA Annual Meeting

Events

Reading tips

Eyecatcher // Jobchange

Out

Last but not least // Cartoon

Category: Single issues

CHF 14.50

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