Issue 6/2015

Receive the German-language trade magazine "werbewoche" issue 6/2015 as a PDF download with the following table of contents:

Pure

COLUMN

Hans Stutz on debates about Helvetian historical images, Anne-Friederike Heinrich on trust Axel Eckstein on occupational diseases and Theophil Butz on paper waste in a digital world

Beat Hürlimann

Newsfeed eclipse

The Impact Check of Werbewoche

Net visions

The 11th European Trend Day at the Gottlieb Duttweiler Institute

13 Questions for Frédéric Renzen, CEO Renzen Communications

Campaigning Summit Switzerland 2015

Leo Burnett

Generation change at Walder-Schuhe

Publishing yesterday and today

IAB Switzerland

New Campaigns

Media Turnaround" series of articles

From leading medium to stopgap?

Power for moving images

Interview with Martin Krapf and Guido Trevisan on the new Swiss TV Impact Day.

HEAD OF THE WEEK

Beni Hirt is to help the start-up Swiss Digital expand as CEO.

Shortlist

APG|SGA Poster Night and GfM Marketing Trend Conference

Events

Eyecatcher/Jobchange

Out

Category: Single issues

CHF 14.50