Issue 6/2013

Receive the German-language trade magazine "werbewoche" in issue 6/2013 as a PDF download with the following table of contents:

CLEAN

Top 1

Pushing the limits

COLUMN

Jürg Altwegg reports on Asterix's battle against America, Anne-Friederike Heinrich mocks the ratings and!Theophil Butz grumbles about flops

Media technicians are regarded as all-rounders. Werbewoche asked communications service providers who train mediamatician apprentices.

The communications agency Renzen in Aarau accompanies the Pestalozzi family business with numerous measures through its anniversary year.

The Zurich Civil Engineering Office and the Serranetga agency have reinvented the wheel

When a brand becomes a cult brand

Saatchi & Saatchi relies on AnatolTaubmann and new acting talents from all over Switzerland for Seat

The Y&R Group has created a campaign for Geberit Switzerland and ten other markets

Manuel P. Nappo on a failed Facebook Conference

Content marketing in online advertising

Corporate Publishing Forum

NEW CAMPAIGNS

Kurt Aeschbacher and Schoscho Rufener founded 50plus AG together

The swelling hype around Google Glass shows how mobile is evolving

Dominique Strebel, President of the Investigativ.ch research network, in an interview

Mobile TV: Users want simplicity, speed and good content

The information pages of IAB Switzerland

HEADS OF THE WEEK

The former JvM/Limmat creative directors Fernando Perez and Livio Dainese have been partners at Hinderling Volkart since February.

SHORTLIST

Werbewoche was present at the APG Posternight, the SWA Annual Conference, the!Best of Swiss Web and at!the!GfM-Trend-Conference.

EVENTS

EYECATCHER / JOBCHANGE

OUT

Category: Single issues

CHF 14.50