Issue 6/2013

REIN

Top 1

Pushing the limits

COLUMN

Jürg Altwegg reports on Asterix's battle against America, Anne-Friederike Heinrich mocks the quota and!Theophil Butz grumbles about flops

Media technicians are regarded as all-rounders. Werbewoche asked communications service providers who train media technician apprentices.

The communication agency Renzen in Aarau accompanies the family business Pestalozzi with numerous measures through the anniversary year.

The Zurich Civil Engineering Office and the Serranetga agency have reinvented the wheel

When a brand becomes a cult brand

Saatchi & Saatchi relies on AnatolTaubmann and new acting talents from all over Switzerland for Seat

The Y&R Group has created a campaign for Geberit Switzerland and ten other markets

Manuel P. Nappo on a failed Facebook Conference

Content marketing in online advertising

Corporate Publishing Forum

NEW CAMPAIGNS

Kurt Aeschbacher and Schoscho Rufener founded 50plus AG together

The swelling hype around Google Glass shows how mobile is evolving

Dominique Strebel, President of the Investigativ.ch research network, in an interview

Mobile TV: Users want simplicity, speed and good content

The info pages of IAB Switzerland

HEADS OF THE WEEK

Former JvM/Limmat creative directors Fernando Perez and Livio Dainese have been partners at Hinderling Volkart since February

SHORTLIST

Werbewoche was at the APG Posternight, the SWA annual conference, the!Best of Swiss Web and at!the!GfM-Trend conference.

EVENTS

EYECATCHER / JOBCHANGE

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