REIN

Tone 1

Social TV makes professors

COLUMN

Jürg Altwegg reports how France is becoming a training ground in the desert ahead of the World Cup, Karl Lüönd remembers Prof. Dr. Werner Weber, and Theophil Butz grumbles about car advertising

With a film for the Paul Scherrer Institute, Wirz Fraefel Paal has made the complexity of X-ray technology tangible for the general public thanks to 3D.

The Federal Office of Public Health and Wirz continue to offer their smoke-free cigarettes

Spillmann Felser Leo Burnett launches a world first

Emmentaler with gecko technology and the advertising agency makes lurid advertisements for the Rapperswil University of Applied Sciences.

The advertising agency put the bachelor's hat on a campaign for the ZHAW's nursing program

Last week, the Search Engine Strategies (SES) Conference 2012 took place in New York - Webrepublic reported live on site for Werbewoche

Mobile Recruitment also in Switzerland

Better control and manage search engine marketing activities

Werbewoche's impact check shows which current campaigns are performing best

NEW CAMPAIGNS

Pascal Scherrer, journalistic director of DRS 3, explains in an interview with Werbewoche what it means when radio comes on television

GMX.ch launches Zurich sales office. Werbewoche asked Matthias Ehrlich about it

Switzerland lacks several thousand employees with profound knowledge of online marketing - but remedy is slowly emerging

HEADS OF THE WEEK

Guggenbühl & Lautenbach's Exsider.com intends to focus on temporary mandates for the independent assessment of marketing strategies and measures

SHORTLIST

Werbewoche visited the SWA annual conference, the Swiss-OnlineMarketing fair and the Werbeclub Zentralschweiz

EVENTS

EYECATCHER/JOBCHANGE

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