Receive the German-language trade magazine "werbewoche" in the Issue 6/2011 as a PDF download with the following table of contents:
REIN
Top 1
Google
Top 2
"The marketer becomes a eunuch manager when the controller does all the math."
Opinion
Oliver Classen explains why he is leaving the jury for Journalist of the Year, Anne-Friederike Heinrich reports on new trends and old iron, and Theophil Butz grumbles about websites.
Almost two-thirds of the largest Swiss companies actively advertise with Soda! Media. But very few of them do it properly
JWT-l-H-i-F has created a new campaign for Maestro Lorenzo
Numero 10 advertisers introduce turbo sleep for Bfü
WVC Communications has developed a luxurious visual world for Bico Royal
Cavegnwerbung promotes Modissa with a mega poster and Rod relies on social media for the Manor label Yes or No
Manuel P. Nappo about customer-oriented homepages
The info pages of Swiss Marketing
NEW CAMPAIGNS
MA Leader 2011
The most important results
China is the largest Internet market - when will the Far Eastern heavyweights make inroads with us?
The changeover of TV scheduling to the so-called PIN data has already been postponed three times. Now it is experiencing a further delay. We say why
Affichage -CEO Daniel Hofer in conversation with Werbewoche
EVENTS
Head of the week
Alexander Mazzara has already worked for many stations and formats. Now he is launching the cross-media youth TV station Joiz
Shortlist
Werbewoche visited the Marketing Day of Swiss Marketing and the launch of Mach Leader 2011
