Receive the German-language trade magazine "werbewoche" issue 6/2006 as a PDF download with the following table of contents:
Page 3
Head of the week
Alexander Krombholz starts as the new Managing Director of the TPC with the elaborate production of the Winter Games in Turin
JobChange
Page 5
Column
Despite stress, the Doice Vita is taking place in Europe, according to an American study - Alexander Jaggy rejoices for a few seconds
Editorial
Page 7, 10
EtatNews
Page 7
Do you speak Orange?", asks the mobile provider recently. Lowe Zurich has the corresponding images. Mobile telephony Lowe's campaign for Orange once again impresses with mystical landscapes
Mobile telephony
Lowe's campaign for Orange once again impresses with mystical landscapes
Page 8
Market research
The Swiss milk producers, Chiquita and Emmi placed the most popular advertisements in the Swiss media in 2005
Best of Print Ads
Swiss Milk Producers, Chiquita and Emmi are at the top of readers' favorites.
Page 10
Newspaper portals
The Tages-Anzeiger advertises its online portal for the first time, dramatizing the speed and reliability of the news
Page 11
Sports retailer
Sport and the right equipment from Och Sport help couch potatoes get fit
Page 12
Insurance companies
When Wirz and Wirz move, the result is a commercial for Mobiliar
Page 13
Aid organizations
Swissaid wants to draw attention to the difficult issue of patents on life with a controversial TV commercial
Page 19
Free newspapers
Ringier is thinking out loud about a free newspaper. The key question: How do you maneuver it past Blick?
Blick as a stumbling block
How can Ringier compete with 20 Minuten with a free newspaper without jeopardizing Blick?
ShortCuts
Page 20
Private television
Although most local TV stations are still loss-making, they were able to significantly increase their advertising revenues in 2005
Picture is getting a little better
Most private TVs were able to increase their advertising revenues in 2005, but it was hardly enough to make a profit
Page 21
Advertisements
Good things take time: After long negotiations, the partnership between PubliGroupe and Basler Zeitung Medien has been finalized
PresseTV
The programs of the publisher's television station PTV lost market shares and viewers last year
Page 23
Shortlist
Beat Fritsch was at the Fisch Meier Direkt party in Zurich and got his fair share of glamor
Page 25
Events
Imprint
Page 27
Penelope Muse Abernathy
The Senior Vice President of the Wall Street Journal on her big plans for the diminished newspaper format. Weekly interview Penelope Muse Abernathy, Senior Vice President of the Wall Street Journal, on her paper in times of change
