Issue 6/2005

Receive the German-language trade magazine "werbewoche" issue 6/2005 as a PDF download with the following table of contents:

Page 3

Head of the week Dominic Geisseier to turn Tele program guide to success JobChange

Page 5

Column Oliver Fahrni criticizes current journalism for investing more in form than content Editorial

Page 7

public Publicis drives celebrities in the "I am also a ..." campaign for the Zurich transport association

Page 7, 8

Budget News

Page 8

Candy With Läkerol in her mouth, Zogg Kettiker Gasser is at a loss for words.

Page 10

Contests Young talents, show us your works! The Keystone Cannes Open enters its fifth year

Page 12

Gambling The 12.6 million jackpot has been cleared. Contexta is to rebuild it for Swiss Lotto

Page 13

Food There is a new appearance for Swiss meat from the Polyconsult kitchen

Page 14

New Campaigns

Page 15

Local TV Edipresse will be a new player on the local TV scene in western Switzerland

Page 15, 20

ShortCuts

Page 16

Crossmedia 20 Minuten and Radio Energy want to launch "Decibel DJ-Gontest 05," a new casting show and a platform for sponsors Side businesses Blick's rock CD campaign should stabilize circulation. No one at Ringier wants to talk about additional income (yet).

Page 17

Sales promotion "Take 2", the joint campaign by Valora and the publishers' association, generated disappointingly little revenue.

Page 19

Outdoor advertising Aargauer Radio Kanal K sets the scene at train stations with sounding posters

Page 20

Marketer PubliGroupe increased its sales by two percent in 2004. However, PubliPresse, the most important sector, stagnated.

Page 21

Shortlist Beat Fritsch learned at EdipubTalk that the Romands know how to celebrate quite well

Page 22

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