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Issue 6/2005
Receive the German-language trade magazine "werbewoche" issue 6/2005 as a PDF download with the following table of contents:
Page 3
Head of the week Dominic Geisseier to turn Tele program guide to success JobChangePage 5
Column Oliver Fahrni criticizes current journalism for investing more in form than content EditorialPage 7
public Publicis drives celebrities in the "I am also a ..." campaign for the Zurich transport associationPage 7, 8
Budget NewsPage 8
Candy With Läkerol in her mouth, Zogg Kettiker Gasser is at a loss for words.Page 10
Contests Young talents, show us your works! The Keystone Cannes Open enters its fifth yearPage 12
Gambling The 12.6 million jackpot has been cleared. Contexta is to rebuild it for Swiss LottoPage 13
Food There is a new appearance for Swiss meat from the Polyconsult kitchenPage 14
New CampaignsPage 15
Local TV Edipresse will be a new player on the local TV scene in western SwitzerlandPage 15, 20
ShortCutsPage 16
Crossmedia 20 Minuten and Radio Energy want to launch "Decibel DJ-Gontest 05," a new casting show and a platform for sponsors Side businesses Blick's rock CD campaign should stabilize circulation. No one at Ringier wants to talk about additional income (yet).Page 17
Sales promotion "Take 2", the joint campaign by Valora and the publishers' association, generated disappointingly little revenue.Page 19
Outdoor advertising Aargauer Radio Kanal K sets the scene at train stations with sounding postersPage 20
Marketer PubliGroupe increased its sales by two percent in 2004. However, PubliPresse, the most important sector, stagnated.Page 21
Shortlist Beat Fritsch learned at EdipubTalk that the Romands know how to celebrate quite wellPage 22
Events Imprint Category: Single issues
