Receive the German-language trade magazine "werbewoche" issue 6/2004 as a PDF download with the following table of contents:
Page 3
Head of the week
As Managing Director, Barbia C. Schaerer is responsible for the management of Trimedia, Zurich
JobChange
Page 5
Column
Constantin Seibt knows the various dangerous species of editors-in-chief
Guest commentary
According to Gabriele Siegert, format television reflects the economization of the media system
Editorial
Page 7
South Africa
Aidentity Marketing and Communication and Virus Ideenlabor realize a campaign for the new South Africa
AdRating
Page 8
Wholesaler
Coop Naturaplan and TBWA Switzerland have realized another season with 11-year-old Dani
Page 9
Magazines
The Guye Benker agency puts the Weltwoche product at the center of its advertising
Page 10-11
New Campaigns
Page 15
Regional TV
Audience favorability is rising - but there are still losers in some parts of the country
Page 16
Tamedia
According to Head of Marketing Tarkan Özküp, TeleZüri still has a lot of work to do before it breaks even at the end of 2005
Page 17
TV advertising
Advertisers are satisfied with television services, but not with politicians
Moviegoers
The number of cinema admissions has fallen, but this has nothing to do with parallel imports of DVDs
Page 20
Events
Imprint
Page 21
Weekly interview
Chris Burger, media analyst at Vontobel, talks about PubliGroupe's 2003 balance sheet and Tamedia's need for expansion
