Issue 6/1998

Receive the German-language trade magazine "werbewoche", issue 6/1998, as a PDF download with the following table of contents:

FUNNY STORIES VS. COMMERCIALS

Market research: Interdata determined the "best spots 1997

CONTENT COMES BEFORE FORM

Magazine: David Ogiivy, protagonist in the history of advertising

ANDY LAW

about the ethically oriented agency St.Luke's:

THE WEB THAT GOES THROUGH THE STOMACH

New media: Mom - adaptive network database

ROLF BOLLMANN

about the run on Immoline:

EVERYONE TALKS ABOUT THE WEATHER, TOPTV TOO

Media: TopTV launches with 1.5 million cable households

SITUATION CALMS DOWN, BUT...

Media: Edipresse bosses must go over the books

CAMPONOVO, PILLERI AND THE ADVERTISING BRAIN

Shortlist: Opening party at Camponovo and Pilleri

MARCY BURT BUTZ

operates a "call girl service":
Category: Single issues

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