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Issue 5/2018

Receive the German-language trade magazine "werbewoche" in issue 5/2018 as a PDF download with the following table of contents:

To the point

All good things come in threes

Nominated "Advertiser of the Year

Daniel Zuberbühler

Nominated "Advertiser of the Year

Livio Dainese

Nominated "Advertiser of the Year

Pascal Deville

Opinion

The Nudging Pipeline

Theophil Butz on the Migros child catcher campaign

13 Questions for ...

Patman, chief creative officer at Station.

Janett and Walker

Two "advertisers of the year" sell cheese together

Leo Burnett's bourgeois WOZ campaign

New Campaigns

Interview with Angelo Stamera, President of Sponsoring Switzerland

Survey among Swiss media

Is Facebook's departure imminent?

Media Opinion

Users need to be weaned off "free"

New magic formula for content marketing

Snippet marketing

What is actually ...

Cross Device?

Target group marketing

Those who kick differently also store differently

Making stamps from wood wool - how does it work?

Rivella

Polar bear instead of hangover

Events

Budgets

Jobchange

Swiss illustrators

Nicolas Kristen

Noticed / Said

Cartoon / Last but not least

Category: Single issues

CHF 14.50

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