Receive the German-language trade magazine "werbewoche" issue 5/2006 as a PDF download with the following table of contents:
Page 3
Head of the week
Alexander Jaggy - the new partner of Jung von Matt.
JobChange
Page 5
Opinion
Jürg Altwegg knows what Prince Albert II's illegitimate son and the marriage of France's Interior Minister Sarkozy have in common.
Editorial
Page 7
Living with Robbie Williams and Co. - Ruf Lanz brings the superstars into the living room for radio energy fans.
Radio
Ruf Lanz furnishes apartments for Radio Energy and its chart-toppers
Page 8
Striking PKZ
In its 125th year, the fashion chain is once again focusing its advertising on posters.
Fashion retail
Dad can advertise. By Heart celebrates the 125th anniversary of the PKZ campaign without retro motifs.
Page 10
Interior design
For Micasa, Wirz Advertising focuses on cars.
Page 11
Gastronomy
Zurich's veggie temple HiltI moves to the stock exchange.
Page 12
Advertising trends
Brand democratization revives the US advertising market.
I am a buyer. I am an advertiser.
Brand democratization in the name of mass individualization is driving the USA.
Page 13
New Campaigns
Page 14
Best of Print
Cows, cheese and bananas - the winners of the print campaigns.
Page 15
Internet
The financing of Swiss Internet research is causing concern everywhere.
Page 16
A mouthpiece
L'Hebdo gives the people of the Parisian suburb of Bondy a voice.
Weblogs
L'Hebdo gives the Parisian suburb of Bondy a voice.
Page 17
US television
The merger of the channels UPN (CBS) and WB (Warner) and its consequences for the hopefully young audience.
Page 18
Local TV stations
The local channels in French-speaking Switzerland are growing, while their German-speaking Swiss counterparts are floundering.
Page 21
No scissors, no stone, lots of paper
The paper industry invited visitors to the Paperworld 2006 trade fair.
Paper I
Paperworld 2006 - This is where suppliers and resellers from the office environment meet.
Page 22
Paper II
Paper wholesalers do more than just deliver.
Page 24
Paper III
Nothing seems more ephemeral than new substrates.
Page 28
Shortlist
Beat Fritsch goes stalking under the guise of Tamedia's Media Talents Awards at Kaufleuten.
