Receive the German-language trade magazine "werbewoche" issue 5/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Sandra Geiger, new publishing director of Bilanz, wants to appeal to more women and readers over 30
JobChange
Page 7
Column
Karl Lüönd on minority shareholdings in regional newspapers and their impact on readers
Page 9
Food
The Migros brand Anna's Best is to be positioned even better in the market with an extra commercial
News
Page 10
Awards
The winners of the eighth Marketing Trophy stand out for their innovative spirit
Page 11
Competitions
Goldbach Media launches the first Crossmedia Award in Switzerland
Page 12
Study
A survey from Germany shows: For two thirds of all consumers, brands are interchangeable
Page 12, 15, 16
ShortCuts
Page 14
New Campaiqns
Page 15
Direct booking discount
Tamedia drives a wedge between media agencies and advertising clients
Page 16
Christian media
Stylized Bible magazines and trendy edification literature celebrate market success in the USA
Page 17
Newspapers
The Neue Luzerner Zeitung comes away empty-handed: The Bote der Urschweiz remains with Südostschweiz
Page 23
Hardware
Apple Computer launches the Mac mini, a new entry-level drug on the market
Page 24
Process
Decorating processes can be used to print on any shape and material
Page 25
Illustration offset
Farbendruck Weber replaces its three Rotoman rotary presses
Page 26
Strategy
Printing technology provider Creo has successfully tackled the printing plate business
Customer event
Getting things moving" was the motto of the customer event at Druckerei Flawil
Page 27
Printing
Heidelberger Druckmaschinen AG has successfully mastered the turnaround
Page 28
Shortlist
Beat Fritsch attended the presentation of the Marketing Trophy at the KKL in Lucerne
Page 29
Events
Imprint
Page 33
Weekly interview
Otto Meier, General Director of PubliPresse, on the Tages-Anzeiger's slippage on advertising rates and plans for sanctions
