Issue 46/2001

Receive the German-language trade magazine "werbewoche" issue 46/2001 as a PDF download with the following table of contents:

PATRICK ZANELLO

is the new director of Publimedia, Geneva, and an advertiser without fear or reproach:

CORNELIA HÄRDER

moves to Zurich, but first has to close down Publicis, Lausanne, properly:

THE ADVERTISING

Advertiser of the Year: Six men are up for election as Advertiser of the Year. The white smoke follows on t7. January.

CHLAUS IN STRESS

Advertising: December 6 was once enough for him. Now Santa Claus, aka Samichlaus, makes it through to Christmas. Whew.

KIND PROVOCATION

Advertising: Aid organizations have to rethink their approach if they want to remain successful in the donor market. Provocative advertising can also help.

COURT CHURCH JESTER

Media: The Reformed church messenger for eight cantons gets a new layout and wants to be court jester and court speaker at the same time!

TOP OF SHORTLIST

Shortlist: Once again the catwalk is polished for the usual suspects: party tops and flops

OLIVIERO TOSCANI

thinks little of so-called agency mafiosi and likes to see himself as a photo artist:  
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