Receive the German-language trade magazine "werbewoche" issue 45/2005 as a PDF download with the following table of contents:
Page 3
Head of the week Heinz Baumann founds a new agency at 50 and relies on his peers
JobChange
Page 5
Opinion
Constantin Seibt complains that competence in his profession can become a problem
Page 7
Back to the future: Cynar from AY&R
Spirits
Advico, Young & Rubicam has rediscovered the durability of Cynar
EtatNews
Page 8
Ski wax
At Toko, the brand still comes first
Page 9
More success
The agency sector is feeling the upturn, albeit only quietly.
The economy
The agency sector is on the upswing, but structural and ranking problems
remain
Page 10
Interview
Frank Bodin, CEO of Euro RSCG, on identity formation and the tougher
the industry
Self-reflection required
Frank Bodin, CEO Euro RSCG, on building an identity and the harsh industry climate.
Page 13
New Campaigns
Page 15
Sunday press
Südostschweiz has discovered Sunday and is launching its own Sunday edition
Page 16
More facts
The Sunday newspaper boss wants to promote facts.
News magazine
SonntagsZeitung editor-in-chief Andreas Durisch takes over the management of Facts
Page 17
Internet research
Funding for the joint SRG and Wemf project is not secured
Page 18
US newspaper industry
The American newspaper industry is in crisis
Page 19
Media planning
Wemf's revised concept for new economic areas is delayed
Page 21
More Quark
With Quark XPress 7, the new year brings joy for layout designers.
Publishing
Quark XPress enters the race with version number 7 and even more features.
race
Page 22
Postpress An incorrectly selected running direction can mean the end of a print production run
Page 23
Production
The graphic arts company Wolfensberger bundles the sites in Birmensdorf
Page 24
Corporate Publishing
At the invitation of Infel, CP-Papst Manfred Hasenbeck spoke about quality aspects and optimized production processes
Page 25
Print
Heidelberg is expanding the XL platform. But the first machines will not arrive until Drupa 2008
Page 26
Shortlist
Beat Fritsch visited the circus, partied with diploma students and traveled on sofas
