Issue 45/2003

>> Contents 45/03

Head of the week As SRG's new Head of Research, Manuel Dähler already knows what he wants to measure Column Peter Glotz on the impending 'demise of the national daily press Guest commentary Andreas Prokesch doesn't like the creative ranking of Werbewoche

" Marketing & Communication

Social Advertising I Markus Cavegn placed a plush teddy bear in a morgue for the Zurich Lighthouse Doris Fiala-Goldinger about the commitment of the campaigners for the hospice for the dying Research Attention Tracking measures the eye's attention over the newspaper with millimeter precision Social Advertising II On Human Rights Day, a Publicis commercial for Amnesty International showed silent shock images Trade The Yellow Giant is promoting its PostShops with an image campaign and yellow bags Advertiser of the year One of them will receive the Egon Trophy on January 21: Aebi, Bodin, Gut, Matter, Schaub, Spillmann Campaign of the year Choose the best of the 23 campaigns of 2003

" Media & Media

Private radio I The launch of Energy Zurich drove the audience back to the private stations Private radio II Andreas Meili, Head of Electronic Media at Tamedia, successfully defies Energy Television As Roger Schawinski arrives in Berlin, cult Sat-l presenter Harald Schmidt leaves the station Member press From 2004, the Coop Press will have a new layout and provide a better overview of the promotional advertisements People Where there's singing, there's singing, bad people have no songs, thought shortlist author Beat Fritsch and attended the "MusicStar" premiere and CD launch at NJP

" Rubrics

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